Softblond

I’m Hannah Cassidy 👋

A writer, editor, and classic Sagittarius with an endless supply of “what if?” ideas—and the Virgo/Capricorn placements to make them happen.

A woman with blonde hair taking a selfie with a small dog in her arms, standing in a decorated indoor space with hanging lights, colorful balloons, and various heart, star, and flower-shaped stickers overlayed on the photo.

WOW

What I Do

Copywriting & editing

Brand voice development

Go-to-market messaging

Campaign storytelling

Messaging frameworks

Blog & long-form content

Cross-channel voice

Product positioning

Packaging & retail copy

Em-dash advocacy (pro bono)

Wanna Chat?
Wanna Chat?
Close-up of a textured, soft, peach-colored fabric, possibly a piece of clothing or upholstery, with a caption overlaid that reads, 'So soft, you'll think NASA designed it. (They didn't, we did.)'

YES!

Ruggable | Plush Campaign

2025

Close-up of a woman with curly red hair wearing a pink sweater and a gold chain necklace, with the text 'IT'S GIVING BODY' overlaid.

Mane by Jen Atkin | Sephora Launch

2024

“Hannah is that special breed of copywriter that has both a strong strategic sensibility and a fantastic wit and creativity. She’s literally one of my favorite people I’ve ever worked with. She’s very collaborative, easy going, whip-smart and very clever.”

— Jessica Lopez 
Global Creative Director, Ruggable
A person wearing a yellow knitted sweater and ripped jeans is sitting at a desk, using a laptop. Next to them, a dog is lying on a green plush dinosaur bed, resting its head and body on the bed. The laptop screen displays a webpage, and there is a watch or bracelet on the person's wrist.

A few stats

👌

A few stats 👌

  • +45% YoY revenue and +30% RPM from SMS

  • $2m from a single SMS

  • 30m yearly blog page views

  • 1.3m yearly blog clicks

  • +40% lift in traffic & impressions for UK TV spots

  • +129% YoY RPD for email

  • 1,500+ blog stories published in a single year

Softblond

Instagram | LinkedIn