Softblond
I’m Hannah Cassidy 👋
A writer, editor, and classic Sagittarius with an endless supply of “what if?” ideas—and the Virgo/Capricorn placements to make ‘em happen.
SUCH RANGE
Brand voice
Campaign copy
Product storytelling
Video scripts
Packaging and retail copy
Email and SMS
Editorial and bylines
Education & product frameworks
Strong em-dash opinions
YES!
Ruggable | Plush Campaign
2025
Mane Hair Care | Sephora Launch
2024
“Hannah is that special breed of copywriter that has both a strong strategic sensibility and a fantastic wit and creativity. She’s literally one of my favorite people I’ve ever worked with. She’s very collaborative, easy going, whip-smart and very clever.”
— Jessica Lopez
Global Creative Director, Ruggable 
A few stats
👌
A few stats 👌
+45% YoY revenue and +30% RPM from SMS
$2m from a single SMS
30m yearly blog page views
1.3m yearly blog clicks
+40% lift in traffic & impressions for UK TV spots
+129% YoY RPD for email
1,500+ blog stories published in a single year